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Innovation and Communication
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Feb 19 2008, 6:01 AM EST
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Sue_Cunningham
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Feb 19 2008, 5:52 AM EST
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At the workshop we had several discussion groups looking at the same issues. As there was a lot of overlap all the responses have been collated.
What are your main communication issues?
Identifying your target audience, and then the best way to communicate with them.
White noise – people ignore messages. How do we get them to read our messages? How do we ensure we are sending out the right amount of information?
Getting feedback on communications. Communication needs to be a dialogue
Blogs / social networking - which blog, where should it be hosted, finding time to write / read them
Communication with students:
they see email as 'old-hat' - should we be using other methods eg texting
Translating issues - communicating between 'techies' and non-technical people
Emergency updates - how often should you send out information about the problem / resolution?
Communicating with senior managers to communicate the value of IT services/resources
Cyber bullying
Whose views – personal vs organisational
Should we be using printed and / or electronic media
Marketing your service - difficult because people only come to IT services with problems
Communication skills should be recognised as professional skills within universities
Issues over who has control / power / policy making
Tension between 'techies' who may not want to advertise a new service too much and desire of communications people to sell their services
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